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South Africa’s unemployment nightmare: The burden on its people
According to the recent Ipsos What Worries the World survey, a total of 69% of South Africans cite unemployment as their top worry, as opposed to 41% of the rest of world who chose inflation as their top worry.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos in South Africa ‘corners’ the Brand market with newly appointed Brand Health Service Line Lead
Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to Client Officer, remaining in the Ipsos South Africa business. Julitha served as Service Line Lead: Brand Health Tracking for Ipsos South Africa since September 2018.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Africa Day 2022: CSR in the new world
Corporate Reputation is influenced strongly by the CSR activities of a company. CSR activities can build trust, and trust is one of the main pillars of the reputation of any business.
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Earth Day 2022: awareness of government actions to combat climate change is low in most countries despite high level of concern
In a new global survey of 23,577 adults aged 16 – 74 in 31 countries, Ipsos found that climate change is a regular concern for half of people across a global country average. Concern is notably higher in Latin American countries, with Colombia, Chile, Mexico, Argentina and Italy all leading the way as those who think about the effects of climate change on their countries most frequently. Conversely Great Britain ranks in the bottom five countries who don’t think about climate change as much, beaten only by Japan, the Netherlands, Russia and China.