Search
-
Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
-
Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
-
Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
-
3D Printing - The 3D Opportunity
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
-
Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
-
Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
-
What to look for when researching a new vehicle
"For those looking for an accurate insight into the ownership experience offered by a certain vehicle – including both product quality and feedback on the sales and after service experience – quality market research can provide the answer, particularly when the surveys are conducted correctly."
-
Brands don't buy brands - people do
Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more.
-
Ipsos announces new Country Manager for South Africa
Ipsos in South Africa is pleased to announce the appointment of its new Country Manager – Nick Coates, following the departure of previous County Manager, Ryan Gould.
-
Ipsos and UCT Unilever Institute of Strategic Marketing partner to uncover the potential of the SSA middle class
The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.