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Affluent Report Luxury Segmentation
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South Africans uphold universal Human Rights amidst global challenges
As South Africa prepares to commemorate Human Rights Day on 21 March, an Ipsos study reveals that South Africans strongly believe in the universality of human rights and democracy, despite perceiving an increasingly dangerous future world.
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South African’s dream of home ownership clashes with rising costs
As property prices soar and rents climb, South Africans are caught between their dreams of home ownership and the harsh realities of an increasingly expensive housing market. A new Ipsos Housing Monitor, which surveyed adults across 30 countries, reveals that while 9 out of 10 online South Africans believe everyone has a right to own their own home, nearly half are struggling to keep up with housing costs.
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Love blooms in the Rainbow Nation as South Africans are among the most satisfied with their love lives
As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.
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From weight loss to longevity, South Africa's health consciousness takes centre stage this year
As South Africans embrace the spirit of 'New Year, New Me' and embarking on their New Year's resolutions, often centred around health and wellness, the Ipsos Global Trends study reveals that South Africans, along with their African counterparts, are already ahead of the global curve in health consciousness and proactive self-care.
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Conscious consumerism rises in Africa
As the world grapples with economic uncertainty, inflation and the cost of living, African consumers are charting their own course, maintaining a sense of optimism and demonstrating unique perspectives on brand loyalty, environmental consciousness, and digital engagement. These insights come from the latest Ipsos Global Trends study, which surveyed consumers across 50 countries, including several African nations.
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South Africans showing some optimism: Are we turning the corner?
On Friday, October 11, 2024, South Africa's Government of National Unity (GNU) - consisting of very diverse political parties - will mark its 100th day in office. Recent monthly online surveys conducted by Ipsos shed light on the country's evolving political landscape and offer a glimmer of hope for the nation's future. As South Africa adapts to this unprecedented post-election era, the survey results reveal encouraging signs stemming from the GNU's formation.
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Exploring the multifaceted opinions about abortion in South Africa
Abortion, an issue that sparks intense debate in many countries, gives rise to a diverse spectrum of viewpoints and emotions. Gaining insight into the ever-shifting terrain of abortion rights, attitudes, and trends illuminates societal views and the evolution of perspectives. Across 29 countries, a prevailing trend emerges: a majority supports the legalisation of abortion, at least in most cases.
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South Africa’s unemployment nightmare: The burden on its people
According to the recent Ipsos What Worries the World survey, a total of 69% of South Africans cite unemployment as their top worry, as opposed to 41% of the rest of world who chose inflation as their top worry.