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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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South Africans express doubts about GNU’s cooperation and effectiveness
The recent postponement and subsequent vote on the Budget Speech in the South African Parliament have intensified public scrutiny of the Government of National Unity (GNU). This delay not only raised questions about the GNU's stability but also heightened concerns about the country's economic outlook.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Love blooms in the Rainbow Nation as South Africans are among the most satisfied with their love lives
As Valentine's Day approaches, a new Ipsos Love Life Satisfaction study reveals that South Africans are leading the way in matters of the heart, ranking among the world's most romantically content. The survey, which covered 30 countries, shows South Africa as a nation where love flourishes, with its citizens reporting high satisfaction across various aspects of their romantic lives, often surpassing global averages.
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Ipsos research shows 61% of Effie Winners break category conventions
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness
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Unlocking the Value of Creativity in Advertising: How to Bridge the Creativity Gap
Have you ever wondered about the role of creativity in advertising? If the answer is yes, you're not alone in your curiosity. Creativity is the elusive yet indispensable fuel that powers effective advertising.
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4 habits keeping your brand poor
As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.
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Stokvels remain the untapped 'human banks' of South Africa
A new online and video-based study by market research specialist Ipsos has revealed that South Africa’s R50-Billion Stokvel sector made up of more than 800 000 Stokvel groups and 11-million members* is a vast network of dynamic ‘human banks’ in the South African economy.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.