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What worries the world – May 2022
Inflation remains the top global worry, after rising for tenth month in a row
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Equal education is possible
Looking at the levels of education achieved in the country, it is clear that – certainly in terms of higher education – women are holding their own.
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What is worrying the world’s citizens mid-2021?
Concern about the coronavirus is fluctuating from country to country but declining overall. Ipsos regularly uses a list of eighteen issues and test it in 28 countries across the world to establish the answer to this question: What Worries the World?
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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Ipsos Poll: Who will be watching the 2018 FIFA World Cup?
Even though SA is not participating this year, almost eight in every 10 (78%) South Africans with internet access have indicated that they are aware of its starting later this week in Russia
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What Black Panther teaches us about building emotional connections with the African Consumer
Happy Africa Day!
To recognise the day, we’ve put together a couple of insights about building an emotional connection with the African consumer, gleaned from a few different research projects and our experience of the region. -
How South Africa views the British Royal Family
In a new global Ipsos survey, carried out online in 28 countries including South Africa in the run up to the upcoming royal wedding between Prince Harry and Meghan Markle, levels of interest in the royal wedding as well as wider feelings towards the royal family and its members has been examined. The survey included South Africans who have regular internet access and therefore represents that portion of the population rather than being fully representative.
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Brand Building in Africa: Demystifying the African Marketplace
Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
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Ipsos Update - March 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?