Ricerca
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Alcoholic Drinks: What's Trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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Il ruolo della visibilita’ del packaging nel successo dell’innovazione
Insegnamenti di 30 mesi di studi comportamentali nei supermercati sperimentali Ipsos raccontati in un evento esclusivo
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Auto comprata online: Ipsos e AgitaLab per svelare le aspettative
Un’indagine sugli automobilisti italiani condotta nell’ambito del percorso di analisi promosso da AgitaLab e curato dal Centro Studi Fleet&Mobility
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How Food Shopping Habits Are Being Transformed By Tech
Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
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Get Fair or Fail: Why Fairness is Key to Business Success
Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
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The Reputation Council Report 2017
Our twelfth sitting explores how 127 communications leaders across 22 countries are responding to an increasingly fractured communications landscape. This year's report examines issues ranging from the impact of Brexit, and tweets from @realDonaldTrump, to the rise of corporate activism, and the implications of Amazon’s Alexa giving Jeff Bezos a microphone into millions of living rooms.
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The Economic Pulse of the World - November 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Gli italiani e la nuova legge sui sacchetti ultraleggeri
Durante la due giorni organizzata dall’Università degli Studi di Scienze Gastronomiche di Pollenzo “Nuove sfide del reparto ortofrutta“ è stata presentata la ricerca IPSOS sulle ultime tendenze nei consumi, nelle diverse soluzioni di packaging e i nuovi provvedimenti sull’imballo degli alimenti sfusi.