Ricerca
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2018: The Year of Capturing Nonconscious Response
Learn more about the five methods which comprise the backbone of nonconsious measurement
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Brand Growth: More People, More Often or Both?
The contribution of existing customers to brand growth.
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Empowering the Empowered Consumer
With 65% saying that in a world of so much choice, brands I trust are more important to me than ever, this is a must-see webinar for all marketers.
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Future-Proof Your Brand
We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
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Ipsos Encyclopedia - Social Intelligence
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums, etc through the use of advanced technology like web crawlers and APIs.
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AppLife
Applife è una App esclusiva Ipsos che utilizza il cellulare per la realizzazione di ricerche qualitative.
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Path to Purchase
Comprendere le dinamiche del percorso d’acquisto degli shopper, al fine di ottimizzare la strategia della marca relativamente all’utilizzo dei diversi touchpoint: quali touchpoint attivare, per quale scopo e in quale momento del percorso di acquisto del brand.