Ricerca
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Globally Half Think Socialist Ideals are of Great Value
Half of the people around the world think that at present, socialist ideals are of great value for societal progress. Despite this, half of the people also agree that socialism is a system of political oppression, mass surveillance and state terror. Globally, eight in ten people think that the rich should be taxed more to support the poor.
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[EVENTO] MIH– Economie circolari fra produzione e marketing
Il convegno organizzato dal Marketing Innovation Hub indaga i possibili impatti delle economie circolari sulla performance aziendale e sulla reputazione d’impresa alla luce della digital transformation in atto.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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[EVENTO] Il futuro dello sport: cambiamenti in atto e le opportunità per i protagonisti
Ipsos e StageUp presentano il workshop sui cambiamenti in atto nel mondo dello sport
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Alcoholic Drinks: What's Trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
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Cosa pensano gli italiani della crisi siriana?
La rilevazione ISPI – Rainews realizzata da IPSOS sul parere degli italiana sugli accadimenti internazionali?
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BBC Global Survey: A world Divided?
Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
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Come far crescere la propria marca?
È importante focalizzarsi non solo sul numero di clienti, ma anche sulle abitudini e sulle frequenze d’acquisto. Una marca deve anzitutto radicarsi nella mente dei consumatori, diventando un punto di riferimento al momento della scelta d’acquisto