Ricerca
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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Influencer Marketing: il punto di vista delle aziende
Gli insights chiave del secondo appuntamento "Osservatorio Influencer Marketing"
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La “stories-ficazione” della comunicazione e altri trend social in Italia
L’analisi e gli approfondimenti dell’Osservatorio Influencer Marketing per una migliore comprensione delle abitudini degli utenti online.
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Chi influenza il nostro concetto di bellezza?
I touchpoints strategici per rafforzare i brand del settore beauty.
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Il ruolo dell’Influencer nel percorso d'acquisto del consumatore
L’analisi e gli approfondimenti della prima indagine dedicata all’Osservatorio Influencer Marketing (OIM)
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[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.