Concept and Product Success

One of the key challenges for manufacturers in the mobility industry is understanding and incorporating consumer needs and feedback. By doing this in advance of the launch and design-freeze, we empower clients to improve their odds of success and to address critical issues like exterior and interior design, pricing, marketing, and communication.

New products and services will be evaluated in a context where relevant competitors are presented, and insights on improving areas such as the product design, features, packaging, or potential quality pitfalls are gathered. Pricing and choice simulation can also be incorporated to estimate market potential.

While the pre-launch clinics typically involve evaluating physical and digital stimulus, Augmented and Virtual Reality can also be used to present more innovative ways of showing the concepts and illustrating advanced features. Consumers are typically invited to the venue for an in-person quantitative and qualitative evaluation of the new product, but a modular, digital approach is also under development.

Ipsos is in a unique position to add insights on primary consumer feedback due to the resources in its global network and our robust hubs in key automotive markets. We can also provide in-depth understanding of macro factors, such as society trends, due to the breadth of research topics available that we cover.