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From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers
AI hype is everywhere, but are advertisers truly prepared to harness its full potential?
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Environmental, Social and Governance (ESG): What Matters to Consumers across MENA
Environmental, social, and governance issues take the front seat among corporations in MENA.
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Doctors become the world’s most trusted profession
A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.
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Citizens don’t expect national economies to recover anytime soon
Global survey finds onus to lead recovery is on governments and big business
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World Youth Skills Day 2021: Worse mental health and wellbeing are seen as long-lasting outcomes of the COVID-19 pandemic for children and young people
On average, almost four in ten across 29 countries (a global country average of 37%), think worse mental health and wellbeing among children and young people will be a long-lasting outcome of the pandemic, according to new global study from Ipsos.