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From a Transaction to an Interaction: The Emotional Side to Shopping
A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Saudi Arabia’s Primary Consumer Sentiment Index - July 2022
Views towards the state of Saudi Arabia remain positive with a slight drop in the index since June 2022.
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One Mind Many Truths
Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.
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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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[WEBINAR] KEYS: Convergent Commerce
Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.
Planogram
Measure the impact of your planogram and/or POS strategies.
Shopper
Understand purchase decisions and manage your category successfully.
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As Delta spreads, global consumer confidence is frozen in place
Few countries experience meaningful change in sentiment.