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What are the Purchase Drivers in MENA Motivated by Sustainability?
Sustainable fashion and investments are the top two trending topics on sustainability for UAE audiences.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Unpacking Unknown Unknowns
A run-through of the what, why, and how of unknown unknowns in social intelligence.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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Data-Driven Insights Show How the Hope Probe has Driven the ‘Brand UAE’ Forward
How UAE's Hope Mission to Mars impacted its brand image on social and mainstream media.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Back to School: The Perspective of Parents, Students, and Teachers in the UAE
In the context of the fast-changing situation of “Back to School” in the UAE, we deployed social intelligence as a methodology to keep on top of the latest trends.
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Signals #10: Understanding the coronavirus crisis – the story so far
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.