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Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena
Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.
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Ramadan Shines Brighter on TikTok
Authenticity and inclusivity are key ingredients for brands to succeed.
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Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale
What does Black Friday mean for shoppers?
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Attention Reimagined: The New Age of Emotainment
In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.
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Are Mega Events Still Delivering ROI for Brands?
Which sponsoring brands are on top when it comes to earned social media value?
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Flair Saudi Arabia 2021 - Attractiveness and Uncertainties
A comprehensive publication about the attractiveness and uncertainties in the Kingdom.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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A rapidly changing landscape: Social media discussions of COVID-19
With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.