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Selling Creative Research Short?
How creative research can help measure and fuel long-term campaign effects
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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Ipsos Creative Excellence's new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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Ipsos Creative Excellence new video sparks Creativity
Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising…faster.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?