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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Marketing in Changing Times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Research during Coronavirus for services, durables and technology
Innovating in Challenging Times – Issue 2