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Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
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Support for legal status of abortion growing in Latin America while softening in Western Europe
27-country survey finds nearly half say abortion should be permitted whenever a woman wants one, and one quarter say it should be allowed only in certain circumstances.
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Global views on Angela Merkel and German leadership
Overall, Germany is widely perceived to have been a trustworthy partner under outgoing Chancellor Angela Merkel.
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Global views on Angela Merkel and German leadership
Overall, Germany is widely perceived to have been a trustworthy partner under outgoing Chancellor Angela Merkel.
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Most adults vaccinated against COVID-19 in all 13 countries surveyed intend to get a booster shot
Still, most citizens view getting first doses of COVID vaccines to all who want them a greater priority than making booster shots available.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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AI-Enabled Consumer Intelligence is here
Forrester Spotlights AICI opportunity - and Synthesio's winning strategy
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Global survey finds broad support for taxing and labeling products using scarce natural resources
Majorities of citizens in nearly all 28 countries surveyed for the World Economic Forum are in favor of both measures
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Ipsos Update – June 2021
Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.