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Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Ipsos Recruitment Services
A to Z solution for qualitative recruitment in Belgium.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Automotive User Experience tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.