Search
-
Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
-
Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
-
Conservatives Lead as Best Party to Deal with Economic Issues
Affordability and the cost of living remain Canadians’ top concerns, with the Conservatives gaining an edge on key economic issues amid shifting national priorities
-
Conservatives and Liberals Tied on Who's Best on #1 Issue: Affordability; Liberals Dominate on #2 Issue: Relationship with the US
Affordability a Key Battleground, While Liberals Hold Strong Advantage on US Relations
-
The Hub Podcast Featuring Darrell Bricker
Listen in as Ipsos’ Global CEO of Public Affairs, Darrell Bricker, joins The Hub’s editor-at-large Sean Speer for a bi-weekly conversation about policy and politics.
-
Will Canada Move Beyond Disruption in 2025?
As 2024 ends, Canada feels closer to the start of a transition than the end of a disruption.
-
25% say interest rates and inflation are top concern
Interest rates and inflation are the top concerns for Canadians, ranked as the most pressing issues facing the country today.
-
Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
-
Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.