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AI, friend or foe?
As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Can we bridge the generational divide? The first step is understanding it
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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Pragmatism Over Patriotism?
Read more about how Canadians are recalibrating their relationship with America.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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The Hub Podcast Featuring Darrell Bricker
Listen in as Ipsos’ Global CEO of Public Affairs, Darrell Bricker, joins The Hub’s editor-at-large Sean Speer for a bi-weekly conversation about policy and politics.