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Cross-Border Convictions: Analyzing the Drivers of Buying Canadian
Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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The Directory
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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How will the magic of the season inspire your holiday celebrations this year?
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.