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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
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Gen Z and the Covid-19 Economy
In this article we explore how Gen Zers are managing the financial and economical impact of Covid.
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2020 Outlook: It’s About (More Than) the Economy
Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?