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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Can we bridge the generational divide? The first step is understanding it.
Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.
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Pragmatism Over Patriotism?
Read more about how Canadians are recalibrating their relationship with America.
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The Hub Podcast Featuring Darrell Bricker
Listen in as Ipsos’ Global CEO of Public Affairs, Darrell Bricker, joins The Hub’s editor-at-large Sean Speer for a bi-weekly conversation about policy and politics.
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From Retaliation to Renewal: Tariffs are a wake-up call for Canada
Read why an election focused on where we want Canada to be in 2040 might be our way through the tough times ahead.
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Nuanced Nationalism: Buy Canadian By Generation
New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.