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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Global Trends 2023: A new world disorder
74% agree that their government and public services will do too little to help people in the years ahead.
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Demystifying Double Materiality: A new model for corporate ESG compliance and leadership
By addressing both financial and sustainable materiality, a business can in theory prioritize decision-making and strategy more effectively.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.