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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Practical Marketing Research: A Guidebook for Marketing Insights
Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.