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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.