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Gambling Industry Research
Discover Ipsos’ specialized knowledge & research solutions for lottery, gambling, iGaming, player health, and regulatory compliance.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Don’t Gamble on Advertising Effectiveness
Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector
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The Most Influential Brands in Canada, 2022
While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.