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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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From unstructured data to intelligence
Read on as we examine the journey of social media data, from tech platforms to research solutions.
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How brands can help consumers cope with the coronacoaster
The emotional ups and downs of the coronacoaster have inspired people to follow a variety of coping mechanisms and self-care.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.