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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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TV in a pandemic
Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Behavioural Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies
By Harriet Shenken & Danielle Da Cruz