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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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Food(Service) For Thought: Change is the Only Constant
Today’s eating and drinking decisions are often in-the-moment and spontaneous, driven by impulse and whim. This shift in consumption behaviours represents a significant opportunity for restaurant operators, food and beverage manufacturers, and foodservice retailers.
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Food(Service) For Thought
Foodservice is big business in Canada. Eating off-premise is a growing trend. Technology is linked to food making decisions. Watch this webinar featuring trends you need to know to say competitive in this industry.
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The Renovation of Canadian Eating Routines
Discover five trends that are transforming Canadian eating routines.
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What’s keeping Canadians from adopting mobile payments?
Almost half of Canadians made a purchase by tapping a contactless credit or debit card in a store, coffee shop or other location in the first half of 2017, according to the Ipsos Personal Cardholder Study. Yet despite relatively high awareness of mobile pay on the big three platforms —Apple, Android and Samsung— users number in the just the low single digits.
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How Dinner is Changing to Suit Today’s Hectic Lifestyles
Canadian Restaurant & Foodservice News, March 21, 2017
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FFWD: Ipsos Brand Influence Study
Ipsos and the ICA reveal Top 10 Most Influential Brands in Canada for 2016 at the ICA's 2017 FFWD Advertising & Marketing Week
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Conversations with High Net Worth Canadians
Ipsos UU conducted interviews in the homes of High Net Worth Canadians for this syndicated qualitative study - speaking with participants that reflected a broad generational makeup.