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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Environmental Sustainability: Shifting Dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Personalized Marketing With Behavioral Science
We use behavioral science to help clients accomplish three things. Find out what they are.
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Insights That Pay Dividends
View our on demand webinar to hear research findings examining Canadian attitudes towards financial advice.