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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Why jingles and Cher always make a comeback
Say you’re walking around a city where you lived or worked in the past. All of a sudden, the melody and lyrics from a favorite old song pops into your head. While you hadn’t heard it in a decade, somehow walking the streets brings it back into your brain seemingly magically and very unexpectedly.