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  • Society

    Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates

    Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.

    25 June 2025
  • Society

    Ipsos wins its seventh MSPA Americas Shoppers’ Choice Award

    With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year

    16 June 2025
  • Society

    Canada Is Top Preferred Oil Supplier for G7 Nations

    Ipsos poll reveals Canada's strong position among G7 allies, Middle East gains ground in G20 countries as U.S. drops across regions

    11 June 2025
  • Society

    Majority (54%) Of Working Canadians Or Their Spouse Contend With Mental or Physical Health Conditions

    Three-Quarters (75%) Of Women Say They Want Or Need Benefits That Specifically Support Women’s Health

    27 May 2025
  • Society

    CX Global Insights 2025: Unlocking the Future of Customer Experience

    70% of customers choose brands based on the expectation of a good experience. Are you delivering on that promise?

    15 May 2025
  • Society

    Canadians Say They Need $846K To Be Financially Independent

    Half (51%) of Canadians Have a Financial Plan, Leading to Feelings of Confidence and Reassurance

    19 March 2025
  • Consumer & Shopper

    Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

    How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

    14 March 2025
  • Society

    Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations

    84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions

    3 March 2025
  • Society

    Bring Your Personas to Life with CX PersonaBot

    Using Ipsos Facto, our secure generative AI platform, we bring personas to life as CX PersonaBots in AI-Powered Interactions on a Secure Digital Platform, allowing easy access for all stakeholders and employees.

    21 February 2025
  • Society

    Ipsos CSI Insurance 2024 Reveals Customer Satisfaction Growth and a Demand for Personalization

    The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.

    13 February 2025
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