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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Conservatives Lead as Best Party to Deal with Economic Issues
Affordability and the cost of living remain Canadians’ top concerns, with the Conservatives gaining an edge on key economic issues amid shifting national priorities
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Conservatives and Liberals Tied on Who's Best on #1 Issue: Affordability; Liberals Dominate on #2 Issue: Relationship with the US
Affordability a Key Battleground, While Liberals Hold Strong Advantage on US Relations
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25% say interest rates and inflation are top concern
Interest rates and inflation are the top concerns for Canadians, ranked as the most pressing issues facing the country today.
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Inflation rates may be falling, but people expect further price rises
In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.
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Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave
Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years.
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Ipsos Equalities Index 2024
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Eight in Ten (80%) Believe that Owning a Home in Canada is Now Only For the Rich
Among Canadians who do not own a home, over seven in ten (72%) say they have given up on ever owning a home.