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  • Ipsos/HMRC study with businesses that have claimed National Insurance contributions relief on the earnings of eligible veterans they employ

    This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.

    Download
  • Society

    Outsmarting Digital Deceptions: Fewer Scam Encounters Among Older Canadians Compared to Younger Generations

    84% of Canadians Confident in Detecting Email Scams, Yet Only 57% Can Identify Home Smart Device Intrusions

    3 March 2025
  • Society

    British Columbians’ Views on Information Management in Public Bodies

    Ipsos research conducted on behalf of the BC Freedom of Information and Privacy Association shows British Columbians’ views on information management in public bodies.

    26 September 2024
  • New Services

    The new era of innovation

    There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.

    6 June 2024
  • Consumer & Shopper

    Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams

    Boomers Among the Least Likely to Engage in Risky Online Behaviours

    1 March 2024
  • Customer experience

    Applying Lessons from CX Text Analytics to Generative AI

    Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.

    23 January 2024
  • Society

    Global Trends 2023: A new world disorder

    74% agree that their government and public services will do too little to help people in the years ahead.

    21 November 2023
  • Society

    Attack of the drones: six in ten perceive threat from AI-based defense systems

    Yet, only 43% of respondents are confident in their government’s ability to respond to such a threat.

    19 November 2023
  • Consumer & Shopper

    Conversations with AI part III: How AI boosts human creativity in ideation workshops

    By changing perspectives and rephrasing the issues, better answers can be found.

    14 November 2023
  • New Services

    Does your team have enough empathy?

    Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.

    20 October 2023
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