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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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How Brands Rely on Innovative Packaging to Reduce Plastic Waste
We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Sharpening Physician Insights by Integrating Patient Record Auditing
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.
Brand Success
How do I position my brand and portfolio for sustained performance?
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Ipsos Appoints SVP Julia Clark as NA Head of Marketing and Communications
A trusted brand protector and ambassador for our organization for over 15 years
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Torontonians & Vancouverites More Likely to Experience Problems When Doing Home Renovations
Seven in Ten Canadians Have Difficulty Finding a Contractor They Can Trust
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Majority of Canadians (56%) Support Kinder Morgan Trans Mountain Pipeline Expansion, including 55% of British Columbians
More British Columbians Give Premier Horgan Poor Marks (48%) than Good Marks (39%) in his Handling of Pipeline Issue as Six in Ten (60%) Canadians and British Columbians say Pipeline in the National Interest