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Ipsos Update – December 2022
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending.
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.