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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Progress and Polarization: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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Worry About Possible World War III Drops as Regional Conflicts Rage On
Ipsos survey for Halifax International Security Forum finds proportion who think world is becoming more dangerous is down while only 21% predict Trump win will help make globe more secure
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Eight in Ten Believe Democracy, Human Rights and Rule of Law are Universal Values All Nations Can Aspire to
Yet, Only 1 in 3 Respondents Think Things are Getting Better in the World These Days as Support for Free Trade Drops
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HISF-Ipsos Threat Index Finds Disinformation, Hacking Seen as Top Threats
Ipsos survey for the Halifax International Security Forum also finds natural disasters seen as fastest-growing threat over past decade
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Canada Viewed as Most Positive Leader on World Stage
Ipsos survey for Halifax International Security Forum finds Iran is considered least likely to have a positive impact on world affairs over next decade
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Reducing Number of Newcomers to Canada Misses the Real Issue of Current Immigrants Looking to Leave
Immigrants with the greatest potential to fuel Canada’s economy are the most at risk of leaving within the next two years.