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Why All Companies Need To Care About Misinformation
All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Doctors are the most trusted profession in Canada and across the world
Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Who do you have faith in? The world’s most trusted professions
People trust those providing essential services over those selling a product or ideology.
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Study reveals on-line video continues to grow, may be an extension of the TV era
Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
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When Lies Have Legs: Majority of Canadians (56%) Have Been Fooled By At Least Some Form of Fake or Outdated Content Online
Most (61%) Think Public Concern About “Fake News” is Excessive Yet Many Have Difficulty Deciphering What Constitutes Fact