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One in Three Canadians (33%) Say Improving Personal Fitness and Nutrition is Top New Year's Resolution
Two in Ten (18%) Would Purchase a Gym Membership to Achieve Their Goal
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Eight in Ten (79%) Canadian Parents say New Canada Child Benefit Will be an Improvement Over Universal Childcare Benefit
Parents See Allocating Most of the Benefit to Day-to-Day Expenses (37%) and Education Savings (22%)
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TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada
Study Reveals Canadians Value What's Close to Home and Close to Heart
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As Canada Celebrates its Birthday, Eight out of Ten Canadians Confess that "Eh" is in their Vocabulary
But No, We Don't Live in Igloos - in Fact Most Canadians
Have Never Even Been in One -
Extended Days Mean More Opportunities for Marketers to Engage with Canadians
Canadian Day Averages 31.3 Hours, Creating More Opportunities for Engagement
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Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe
Young Adults Believe Prevalence of Drunk Driving is
on the Decline (26%) Rather than Rising (11%), Believe They're Doing a Better Job than Parents of Using a Designated Driver (28%) -
Diversity and Community Tops List of What Torontonians Most Love About Their City; Traffic (37%) and Living Costs (35%) Are Most Hated
Half (46%) Would Be Willing to Pay More in User Fees to Improve the City's Recreational Facilities
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Four in Ten (38%) Toronto Residents Agree They're Thinking of Leaving Toronto Because It's Too Expensive
But Three Quarters (74%) Say the Higher Cost of Living is Worth It
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New Study Reveals the Most Active Province in Canada
B.C. Comes in First with Highest Levels of Fitness Participation, Quebec Lags Behind