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Conservatives (34%, -3) Stumble, Tied with Liberals (35%, +1) Ahead of Critical English-Language Debate
Bloc (30%, +9) Rallying in Quebec as Tories (19%, -5) Lose Momentum in wake of first French-Language Debate
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Bots Activity Stable in Campaign Except for a Spike Around Blackface Scandal
Bot activity on social media during Canada’s election campaign has been stable, except for a spike in activity around the release of pictures of Justin Trudeau in blackface on September 18 and 19.
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Significant Gender Gap in Voting Intentions Among Younger Canadians; Boomers Vote as Block, Regardless of Gender
Young Women Much More Likely than Young Men to vote NDP; Young Men Much More Likely to Vote Conservative than Young Women
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Around Two-Thirds of Ontarians Do Not Perform Annual Furnace Maintenance
Ontarians Split on Whether Labour Day or Fall Colours Portends the Inauguration of Fall
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One Year On from Recreational Cannabis Legalization, 8% of Working Canadians Say Usage Permitted in the Workplace
Despite Fears of Low Productivity and High Absenteeism, Survey Finds Workplace Impact is Lower than Expected
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Few (6%) Canadians Think Privatization Is Best Way To Fund A Sustainable Health Care System, Preferring to Increase the Services Health Care Practitioners Provide (43%) and Focus On Prevention (22%)
Half (52%) believe the health system is under strain and that allowing some privatization would alleviate the burden on wait times
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Health Care Continues to Be Top Issue for Canadians (37%); Climate Change Climbs to Second (30%, +4), Ahead of Affordability (26%, -2)
9 in 10 (89%) Agree Action is Needed to Protect Quality of Health System, Half (47%) Won’t Pay A Single Dollar More to Access Better Care
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Conservatives in the Driver’s Seat Among Canada’s Commuters: 44% Would Vote Tory if Federal Election Held Tomorrow, 31% Would Vote Liberal
Intent to Turn Out on E-Day is Strongest for Long-Distance Commuters; Those who Drive Favour Scheer, Transit Users Heavily Favour Trudeau
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Study reveals on-line video continues to grow, may be an extension of the TV era
Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers