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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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One Year Later, are Canadians Starting to Lose Interest in Ukraine?
Six-in-ten (58%) Canadians continue to follow Russia’s invasion of Ukraine closely, while half (48%) now agree that Canada can’t afford to give financial support to Ukraine given the current economic conditions.
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Inflation Taking Disproportionate Toll on Canadians Aged 18-34, Impacting Confidence in their Financial Future
Half (52%) of Young Adults say they Weren’t Prepared for Impact of Inflation making them Less Prepared than Older Generations
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A New World Disorder: Opportunity in a Polycrisis
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
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Fraud is too Common in Canada: Nearly Half (43%) of Canadians Have Knowingly Been Victimized by Fraud or Scams, in their Lifetime
Breaking Stereotypes: Older Canadians (55+) are among the least likely to report being fraud victims
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Five things we learned this month about countries in What Worries the World
Worry about Covid up in Asia, inflation concern remains high, and an increase in those who think their country is headed in the right direction.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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Growing Proportion (22%, +3) of Canadians are “Completely Out of Money,” Saying there is No Way They Can Pay More for Household Necessities
Half (52%) of Canadians are Concerned they Might Not Have Enough Money to Feed their Family, Rising to 64% Among Parents; Women More Concerned Across the Board than Men
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Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023
Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)
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MNP Debt Index Falls To All-Time Low as Canadians Becoming Increasingly Concerned and Regretful about their Debt
Canadians are Taking Steps to Save Money, but Interest Rates, Inflation, and Affordability have many Concerned About their Debt