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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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In the Face of Biting Inflation, Canadians Are Embracing the Savings Mentality
More Affordable Adventures Likely to Define Summer 2024.
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A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
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Summer Vacation Budgets Heat Up: Higher Proportion Expect to Spend More (20%) than Less (15%) on Travel, this Summer, Compared to Last Summer
Around Half (48%) Admit they Often Spend More than they Should
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Ipsos wins the Canadian Research Insight Council’s 2024 Public/Social Service Impact and Excellence Behind the Scenes Awards
Being recognized by the Canadian research industry for insights excellence is a great honour.
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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.
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Majority (89%) of Canadians Would Want to Have Access to Athletic Therapy if They Got Injured and Think it Should be Added to the Options Available in Employer Health Insurance Plans (91%)
Almost all Canadians want health plans to cover a range of treatments and would want to have access to Athletic Therapy if they got injured.
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Canadians Support Protection of The LGBT+ Community, But Declining Support May Indicate a Step Back in Progress
12% in Canada identify as LGBT+, higher among Canadians under 35 (22%).
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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.