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Brand Messaging in Times of Crisis
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
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Eight in Ten (79%) Canadians Support their Municipality making Facemasks Mandatory when in a Public Place
Most Believe Second Wave Will Hit their Community in the Fall (77%), Want Businesses Shut Down Again if it Does (83%)
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Signals #9: Understanding the coronavirus crisis
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in more countries.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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The Grill Heats Up: Canadians Finding Renewed Passion for Barbeque
New Ipsos data reveals grilling has experienced renewed popularity in the last few months.
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Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip
Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.