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Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies
By Harriet Shenken & Danielle Da Cruz
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Four in Five General Practitioners (83%) Agree That Patients Would Benefit From More Routine Hepatitis C Screening
Majority of Canadians Incorrectly Believe HIV is More Prevalent than Hep C; Six in Ten GPs Admit they Don't Screen Enough Patients for Hep C
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Canadian Baby Boomers Testing the Waters of New Technology
Not Early Adopters, Boomers (16%) Are Keeping the Pace With Younger Canadians (18%) When
It Comes to Tablet Ownership -
Despite Perceived Changes in Health After Retirement, Just Half (49%) of Retired Boomers Have a Current Health Directive
While eight in ten (81%) have a current will, only four in ten (39%) have a current financial directive
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Are Canadians Minding Retirement?
The start of a new year in Canada is prime RRSP season. So as Canadians turn their minds to retirement, who's saving and who's not?
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Canada's First Baby Boomers are Heading for 65 but One Quarter (23%) are Concerned About Having Enough Savings
Average Age Leading Edge Boomers Started Saving for Retirement was 35
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Younger Adults Bracing For Increasing Health Costs: 2010 Report Card on Healthcare in Canada
Annual Ipsos Reid/CMA Survey Reveals Canadians Perceive No Improvement in Healthcare System, with Younger Adults More Likely than Boomers to Anticipate Having to Go Into Debt,
Dip into Savings and Alter Retirement Plans to Pay for
Healthcare in the Future -
Majority (57%) of Canadians Say There's No Appropriate Age to Retire, One in Three (31%) Working Canadians Agree They'll Never Retire
One quarter (26%) Believes Being Old is a State of Mind and Not Related to Any Particular Age
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Communication Breakdown
Baby boomers and their parents out of step when it comes to the care parents require