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Audiences or Programs?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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Ipsos FIVE Monthly Fact: March 2017
Companies across Canada rely on Ipsos FIVE’s daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
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Canadian Parents Plan to Drop Nearly $600 on March Break This Year, On Average
Those Using Credit to Finance It Will Average Nearly Three Months to Pay It Off
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More Canadians (51%, Up 10 Points) Overspent on the Holidays This year
Those who overspent did so by $403
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Canadian Christmas Traditions Evolve as Fewer Give Gifts, Have a Tree, Hang Stockings or Eat Turkey
Two in Three (68%) Canadians Maintain that it's the "Christmas Season", Instead of More Inclusive "Holiday Season" (32%)
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One in Four (24%) Canadians Admits to Having Driven while Legally Considered to be Impaired by Alcohol
Four in Ten (48%) Canadians Believe the Legal Limit for What Constitutes Impaired Driving is Too Low in Canada
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Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017
Two in Three (65%) Would Like to Buy a Holiday Gift for a Child Living in Refugee Camps
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Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame
Only One in Three (31%) Albertans Will Travel this Holiday Season; Majority (58%) of Those That Won't Blame Economy
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Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season
Millennials Most Likely to Buy Gifts that Give Back
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Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas
Eight in Ten (83%) Agree It's Hard to Find a Good Holiday Gift for Under $10