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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022
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46% say that they are interested in the upcoming Beijing Winter Olympics
Public interest in the Winter Olympics varies widely across between the 28 countries surveyed, with host China showing highest anticipation and figure skating in gold medal position as the most popular sport.
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Willing to Share? Three Quarters Think Canadian Government Should Donate Vaccines to Developing Countries
Three in Ten Support Spending More to Purchase Vaccines for Developing Nations
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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One in Five Canadians Say They May Never Be Comfortable Living Without Masks or Vaccine Mandates
Two in Three (65%) Say Governments Not Doing Enough to Get Us Back to Normal
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Strong Majority (83%) of Canadians Support Some Form of Boycott of Beijing Winter Olympics
Half (50%) of Canadians Over 55 ‘Strongly Support’ Boycott Over Human Rights Violations
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35% say that Coronavirus is one of the biggest issues facing their country this month
Recent rise in concern about Covid following the spread of Omicron continues in 2022. Inflation hits record levels of concern according to this month's What Worries the World survey.
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Culture Wars: How Countries Perceive Divisions
Tension between rich and poor is seen as a key source of division around the world, but what other factors contribute to culture wars?
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Half (52%) of Canadians Agree Government Should Enact a Tax on Unvaccinated People
Majority (67%) Agree Government Should Enact Further Restrictions on Unvaccinated People