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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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Reader’s Digest Unveils Most Trusted Brand in Canada for 2019
Nine in Ten Canadians (91%) Tend to Buy from Companies They Trust More
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Empty Planet: The Shock of Global Population Decline
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.
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Black Friday Trumps Cyber Monday As Preferred Shopping Day, Perceived Savings Biggest Deciding Factor
Six in Ten (59%) Black Friday Shoppers Influenced by Perceived Savings, Compared to Just Two in Five (41%) Cyber Monday Shoppers
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One in Six (16%) Cannabis Users Say They’ve Been Shamed for Consuming in Public, but Most (59%) Users Say They’ve Only Consumed Cannabis in Private
Only One in Three (35%) Canadians Have Noticed an Increase in the Public Consumption of Cannabis
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2018 Financial Service Excellence Awards (Formerly Best Banking Awards)
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Food(Service) For Thought: Change is the Only Constant
Today’s eating and drinking decisions are often in-the-moment and spontaneous, driven by impulse and whim. This shift in consumption behaviours represents a significant opportunity for restaurant operators, food and beverage manufacturers, and foodservice retailers.