Search
Category Fundamentals
What can I learn about category behavior and attitudes that shows me where to play and how to win?
Consumer Fundamentals
How do I segment people and occasions to maximize business potential?
Behaviour Insights
Understanding the route to customer engagement.
-
Speed Dating with Innovations
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Concept and Product Success
How to change future vehicle concepts and communication to (better) meet consumer needs.
-
Canadians Respond to the Future of Banking Services
Ipsos survey spotlights Canadians’ trust of banks and expectations for new financial services
-
Canadians Say Country’s Human Rights Record (39%) More Important than Potential Economic Benefit to Canada (34%) When Dealing with Foreign Countries
But Canadians Believe that our Leaders Place Economic Benefits Above Other Considerations in Foreign Relations
-
Canadian Business Think They’re Doing a Good Job at Data Security; Canadian Consumers Aren’t too Sure
Nearly Three in Ten (27%) Canadians Say They’re Likely to Take Their Business Elsewhere if a Company they Support Suffers a Data Breach