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As 75th Anniversary of D-Day Approaches, Majority of Canadians Fail Quiz About Canada’s Involvement in Historic Day
Only 46% Think Canadians Know a Good Deal about their History; Fewer (39%) Agree Students Learn Enough About World Wars in School
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Liberal Re-Election Chances in Jeopardy as Conservatives (36%, +3) Now Lead Liberals (34%, -4) Amid Jody Wilson-Raybould Resignation
Trudeau Government Approval Rating Drops 9 Points to 42%
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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[WEBINAR] The Future Is Visual: Incorporating Observation into Research
In market research there is an assumption that if we ask the right questions, we’ll get some answers, and this will be sufficient to answer our clients business questions.
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Three in Four (76%) BC Residents Support Public Inquiry into Money Laundering at Casinos & Most (72%) Trust It to Expose the Truth
Seven in Ten Think the Decision to Hold an Inquiry (or Not) Is Politically Motivated (70%)
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Four in Ten (40%) Canadians Went Over Budget During the Holidays, But Amount of Overspending Has Declined
On Average, Canadians Overspent by $384, Down 28% from Last Year and an Eight-Year Low
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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Trust in Business: Is the rising tide lifting all boats?
While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.